Asali Honey

Concept Note

ivRite is a story of 2 outsiders to the world of Apiculture. We wanted to create a brand unlike any other; with a product that is what it says it is! We searched for bottled honey that was truly honey; but couldn’t find any, so we created our own brand. Customers don’t have to be honey connoisseurs to taste the difference. Industry gospel says each jar should taste the same wherever, whenever you buy it. But our honey is happily inconsistent. Just like wine of vintages taste different, fruits each season taste and look different; so does honey taste and look different every season. Each taste great in their real form, which is more important than uniformity

ivRite is a story of 2 outsiders to the world of Apiculture. We wanted to create a brand unlike any other; with a product that is what it says it is! We searched for bottled honey that was truly honey; but couldn’t find any, so we created our own brand. Customers don’t have to be honey connoisseurs to taste the difference. Industry gospel says each jar should taste the same wherever, whenever you buy it. But our honey is happily inconsistent. Just like wine of vintages taste